Kamis, 20 Januari 2011

Wine & Cheese Event

Painters and Artists League at Gateway (PALS), held a Wine & Cheese on Friday, Jan. 14th for the community. An event where we could show our artwork and mingle with friends and neighbors. In addition to serving wine, shrimp, and appetizers, cheese was the featured dish.

Speaking of cheese, Roquefert was once my favorite. Now its substitute Blue Cheese is being used instead in most restaurants. My children called these cheeses “stinky feet” cheese. Their favorite, of course, was the chewy mild cheese that squeaked on their teeth as they chewed. We bought “squeaky” cheese in bite-sized pieces from a local dairy and brought it home in plastic bags. My kids were also big on “wrapped” American cheese slices and string cheese which my boys shoved up their noses to ape a walrus.

Goat cheese is one of my favorites, but it’s hard to get good quality; some are simply too strong. I swear I can smell the hair and body oil of the goats I fed on my aunt’s farm years ago. Other goat cheeses are mild with a wonderful tang. Goat cheese pizza with sun dried tomatoes is the ultimate yum of blended flavors.
Cheese is a satisfying food. Probably because it’s fattening. Creamy Edom cheese covered in red casing melts on the tongue and tastes even better with a glass of bordeaux. Cheddar, the all time favorite, goes with everything and is a staple for casseroles and sandwiches.
When my daughter was taking a French class, she insisted on eating everything French. Her favorite cheese was the creamy “Alouette” brand on teeny-tiny toast. We purchased French cookies and candies; tried French recipes and dined on French cuisine. I gave her my ultimate support hoping her enthusiasm would remain high and her grades would do likewise. I wasn’t disappointed.

Mice like cheese, too, even better than the dog food they came after in my garage. They are also clever. Whenever I put a mound of cheese on a trap, the little suckers manage to nab the cheese and run off scott free. One thief got his retreating tail “caught in the wringer,” but I didn’t have the heart to kill him. I lifted the spring and off he scampered. So much for brutality.
If you’re a parent of teenage boys, you know the expression “cut the cheese” which my boys said and did often. I refer to this period in their lives as the “anal stage;” when banter with friends and each other is filled with burps, laughter and other words involving bodily functions. In family photos when the cameraman (usually Dad) barked “now say cheese,” he usually got more than he bargained for.

Selasa, 11 Januari 2011

Baduy Culture


The Baduy community in Banten is an utterly unique and closed society, which can be reached via a 10 km village road from either Cibolegar or Cibungur village in Leuwidamar district. The 50 km road from Rangkasbitung is steep. In April and May, the Baduy community is closed to outsiders, as during this time it commemorates certain ceremonies, called Seba, the offering of part of their agricultural products to the Head of the District, Sub-Regent and the Chief Resident. During this ceremony the "Puun of Baduy" sends out a group of representatives of Baduy Dalam people as well as Baduy Luar to act as the community's spokesmen. When conducting this Seba ceremony the Baduy Dalam members refuse to ride any vehicle, instead, the distance of150 km is traveled on foot as proof of their perseverance. To enter this very special Baduy area, one should obtain written permission from the Rangkasbitung District Office stating the purpose of the visit, which may take one whole week to process.

The Badui
The Badui is a tribe of between 2,000 and 4,000 Sundanese speaking people living in 27 villages in the mountains south of Rangkasbitung. These people still have their own culture. They fight against attempts of the government to make them part of the modern world. Recently they won a struggle against western schools in their area. The culture is very impressive although it is not easy to learn something about this area and their people. There are three villages in the center of the area (Cibeo, Cikartawana and Cikeusik), which cannot be visited. Here live about 40 families of the purest Badui stock. The culture here is almost unharmed yet. The 24 villages in the outer circle are each connected to one of the inner three from which they are ruled. Three of these outer villages can be visited (Leuwidamar, Lebak and Kadukatug). Only visit this area if we are fit and used to adjust to local life forms. Bring food and gifts for the local people and enough money. It is advisable not to go with a group of more then eight people and to behave our self. Only then the people will accept us as a visitor. To enter the area we must first obtain a permit at the tourist office of Rangkasbitung at Pahlawan Street 13. From Rangkasbitung we have to find transport to the entry point of the Badui area at Cibolger. In Leuwidamar, we can stay the night at the police chief (kepala polisi). Give him a donation for the food and drinks. We can ask him also if he knows a guide who can bring us to some other villages.

Minggu, 02 Januari 2011

5 Tips: Content Sharing Beyond Facebook

Alright, you’ve just come up with a brilliant and revolutionary idea that will forever change the face of your industry. So what do you do now?
If you’re like a lot of people, you run to Facebook and share it with your friends, colleagues, and anyone that will listen. Is that a bad strategy? Not necessarily, as Facebook and Twitter can be great places to reach large audiences. In fact, Facebook continued to grow even stronger in its use as a sharing site in 2010.
However, you can’t safely assume that Facebook is the only or best method of content distribution. Social media is a hot market right now and use of these channels are not a bad thing. Though a strategy of a few tweets and a fan page update will not get you to your goals. Ultimately there is no singular model that is always the ideal for any company but a few points to consider include:
Audience - I lead with this one as it should always be the first step in creating any marketing or communications plan. Who are you trying to reach and where are they? If you want customers that are highly engaged on mobile devices then Facebook could be a good fit with over 200 million people accessing the social media giant via their mobiles. If you’re seeking long-term content placement that might be reviewed in-depth, consider SlideShare where the demographics indicate  81 percent medium to heavy internet users and eight minutes spent on the site looking at content.
Influencers - After establishing your target audience you should move to identifying who has the ear of the audience you want to reach.  Spend some time researching terms and keywords that connect to your topic. Take advantage of the many tools out there like Google blog search, Alltop, PostRank and see who shapes the views of your audience.
Blogs – The benefits of a blog as a central hub of content are quite well established in terms of SEO for companies. Yet another benefit of a blog for many organizations is the simplicity of updates which can be made easily. Use your blog as a point of entry for beginning a dialogue. Engage here and you’ll begin to identify the content that your audience is actually seeking. Use it as a research tool to understand your audience further: check out the sites of those that leave comments on your blog, review your analytics to identify changes in referral sources, and offer opportunities for readers to share their questions with you.
Email – Don’t forget about a core (if not as sexy) tool that works well and is still a top source of content sharing. Develop an email newsletter to communicate with prospects and others interested in your content. The content you create for your email newsletter can be a jumping off point to create interesting blog posts, which can then include surveys or interactive content to transform a single piece of content into a discussion between you and your audience. In concert with other tools, it facilitates a continual cycle of engagement with your audience.
Syndication – Services that offer the potential of extended reach and content syndication are excellent resources that are often being too easily dismissed in my opinion due to the alleged “death of the press release.” Aside from the use of services like PRWeb (a TopRank client) for trying to reach journalists, syndication will improve your reach to end-users and potentially appear in a number of locations and offers a number of share options for well written content that is relevant to your target audience. With the syndication you also have the opportunity to get your site in front of potential customers with anchor text links back to your own pages.
Consumers, across industries, expect greater personalization than ever before. Any singular content distribution channel will ultimately miss an important part of your target market. Take advantage of the communication tools available to create an experience that each user feels was made for them by taking the time to understand them and offer a variety of channels that fit their needs.